Redtone Records was created to promote roots & traditional music. From our studio in East Palo Alto, CA, we aim to have both a local and a global impact. As we launch, we are helping to revive and finance a live music scene that is vanishing throughout the Bay Area. At the same time, we are producing blues, reggae, Afrobeat, traditional Congolese music, and other related styles.
We believe music should connect us with the roots of our humanity & spirituality, preserve cultural traditions, build community, and advance justice & healing. We are a nonprofit organization similar to a music preservation society. Our funding supports the artists and the musical culture we seek to promote, while we produce music that addresses social and environmental crises impacting our world. We are eager to connect with more people who love the music we love, and who believe in the importance of preserving roots and culture.
"Redtone" is a term we coined to describe the gritty sound achieved by overdriving audio signals on vintage recording equipment. Pushing the volume into the red creates a unique tonal quality and feel that can only be achieved with analog circuitry. That sound is a connection to the musical roots that have shaped us. It's an organic sound, a contrast to the purely digital, auto-tuned, commercial feel of so much current music. The red also symbolizes the musical bloodline we aim to honor and preserve.